What to Write About in a Blog?

Aug 10, 2022


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If you already know what you want to tell people about, that’s good. But if you are still in doubt, then here’s some advice. Choose only the topics you are passionate about. Finding them is easy.

Here are a few ways:

  • Flip through your page on social networks. Perhaps there are topics that you write about most often and most willingly, meaning that they interest you.
  • Pay attention to what you spend the most time on. In what area are you interested in digging up various curious facts and news? Those will be good candidates for your topics.
  • If you had an important experience in your life (you hitchhiked or made furniture yourself), then this may become the topic of one of your headings. People love stories.
  • Set a goal and start achieving it. For example, in 2017, Albert Cole bet that he would read 365 books in a year. He read 523. This became a great topic for his blog posts.
  • So, let’s say you have defined a topic and decided to start, for example, a book blog. What to do next? Where can you get ideas for articles?

Write down questions

Questions are the coolest source of new topics. People ask them all the time: in comments, in phone conversations, in requests for personal messages, or an e-mail. Collect all the “why” and “how” together: in a Google document or an Excel spreadsheet. For example, you run a book blog. Make a catalog of questions on topics: “About writers”, “About novelties”, “About classics”, “What to read”.

These questions are what your target audience is interested in. And the answer to each of them can be turned into several interesting posts.

Use different formats and genres of texts

Experiment with the presentation of your material. Instead of writing only regular posts, turn them into:

  • Sketches;
  • Funny stories;
  • Interviews with interesting people – about their unusual experiences;
  • A report about something interesting. For example, about a book exhibition, meeting with the author of a book, or a trip to a cool bookstore.
  • Test drive. You bought a new gadget and are showing it to people.
  • Someone’s interesting user review/feedback. For example, a literary critic praised or scolded a book – share your review in your blog article.
  • Cases – tell people how a book or a particular piece of advice from a book changed a person’s life for the better.
  • News – follow the news on the topic of your blog. For example, talk about literature awards, exhibitions, scandals, or presentations.

By applying different types and genres of texts to the same topic, you can develop it almost indefinitely.

Find out how

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Collect stories

Perhaps you are now thinking, “Stories?! Where to get them?” However, everything is easier than you think. First, you can ask a question you are interested in and ask your readers to share their experiences. For example, let’s say you want to know how people feel about book covers: ask them to tell how someone bought a book because of the cool cover. Learn to collaborate with your followers.

Chats and online consultations

Run such things on your page: consult in the comments and provide certain nuances. For example, you can suggest which book to buy, how to catch discounts, communicate with publishers, become a book blogger, etc. You will begin to notice what doubts, fears, and objections your readers have – this can become a topic for your new post.

Related interests of your audience

Don’t always write about the same thing. Dilute content with publications based on the related interests of your subscribers. How to understand what else you can talk about? It is simple – test posts, ask people what they like. For example, related interests of your subscribers to a book blog can be topics about art, nature, podcasts, movies, courses for self-education, and the like. Study your readers!


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